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March 8, 2017

A report by consultancy EY found family office branding can predict as much as 35% of return on equity when combined with growth ambition, sustainability, and family cohesion. But what is a family office brand?

A report by consultancy EY found family office branding can predict as much as 35% of return on equity when combined with growth ambition, sustainability, and family cohesion. But what is a family office brand?

Stakeholders, ranging from family members, professional advisers, employees, clients and communities, differ in their structural relationship to the family office, depending on whether it is a single family office (SFO) or multi family office (MFO).

May 1, 2015

The overwhelming majority of successful family businesses have a clearly identified individual responsible for succession planning, and 70% are considering a woman for their next CEO, new research has found.

The overwhelming majority of successful family businesses have a clearly identified individual responsible for succession planning, and 70% are considering a woman for their next CEO, new research has found.

April 10, 2015

Two businesses that have recently launched marketing campaigns inspired by the families behind them are Hardys Wine Company and Barcardi. CampdenFB found out how the campaigns came about

Two businesses that have recently launched marketing campaigns inspired by the families behind them are Hardys Wine Company and Barcardi:
 
Hardys-Five Generations of Devotion 
Hardys Wine Company
 
Why was the decision made to focus on the family heritage as part of the Five Generations of Devotion campaign?
April 10, 2015

Many family businesses intuitively believe that family can add to their brand, but are they correct? CampdenFB looks at how the world of branding is changing, and why slapping family in your tagline and thinking that’ll do is no longer enough

February 18, 2015

A family-owned supermarket chain based in upstate New York has taken out multinational behemoths such as Google and Apple to be ranked the number one company for corporate reputation in the US.

A family-owned supermarket chain based in upstate New York has taken out multinational behemoths such as Google and Apple to be ranked the number one company for corporate reputation in the US.

Wegmans Food Markets knocked last year’s winner Amazon from the top spot in the annual Harris Poll reputation survey of more than 27,000 US consumers.

May 2, 2013

The wealthy are less in love with their banks than they are with the other brands and services they spend their money on due to banks' failure to capitalise on digital marketing opportunities, according to recent research.

The wealthy are less in love with their banks than they are with the other brands and services they spend their money on due to banks' failure to capitalise on digital marketing opportunities, according to recent research.

March 26, 2013

Luxury goods are the quintessentially modern products, charting the spread of wealth and aspiration to the most unlikely places. Campden looks at five things that luxury brands have to do if they are to flourish.

The spread of luxury is the story of the early 21st century. Take this fact: Louis Vuitton, which started life as a trunk-making business in Paris in 1854, will soon open a swanky new store in Kazakhstan. This follows the opening of a massive new store in Shanghai, right at the heart of what was once a hardline Communist state. Luxury goods are the quintessentially modern products, charting the spread of wealth and aspiration to the most unlikely places. Campden looks at five things that luxury brands have to do if they are to flourish in this strange new world.

April 30, 2010

Family business brands are racing into the top ranks of the best global brands. According to the Interbrand Global Brands 2009, 26 of the top 100 were family businesses, of which 20 had moved up in the rankings from the previous year

Family business brands are racing into the top ranks of the best global brands. According to the Interbrand Global Brands 2009, 26 of the top 100 were family businesses, of which 20 had moved up in the rankings from the previous year. Four (Toyota, BMW, Louis Vuitton Moet Hennessey and Samsung) were in the top 20.

May 1, 2004

The biggest family businesses capitalise on their family ownership in their brand – a smart move, as family values have the edge in the era of corporate mistrust

Melanie Stern is section editor of Families in Business magazine

The biggest family businesses capitalise on their family ownership in their brand – a smart move, as family values have the edge in the era of corporate mistrust

When asked what the most successful and most recognised family businesses are, who comes to mind? Ford Motor? Rothschild? Johnson & Johnson?

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