Casella family brands

Don’t miss the boat: How families can navigate ‘blue oceans’ to untapped markets

June 6, 2018

How do family enterprises expand in a low-growth environment? Are untapped markets the stuff of blue ocean strategy books or can multigenerational families nimbly channel all-new revenue streams? Scott McCullochnavigates uncharted waters

Bulk order: How Australia’s Casella Family Brands cracked the US wine market

July 23, 2015

Wine snobs may wrinkle their noses at the wines produced by Australia’s Casella Family Brands, but the eponymous family behind the business doesn’t mind – their affordable tipples are taking the US by storm.

A bouncing kangaroo, like that brandished across Yellow Tail wine bottles, might be a stereotypically Australian image, but Casella Family Brands, the company behind it, built its company offshore.

Casella co-founder and matriarch dies, aged 87

August 13, 2014

Maria Casella, co-founder of one of Australia’s most successful winemaking family businesses, has died in Brisbane at the age of 87.

Maria Casella, co-founder of one of Australia’s most successful winemaking family businesses, has died in Brisbane at the age of 87.

The Sicilian-born entrepreneur co-founded Casella Wines with her husband Filippo in 1957, after leaving post-war Italy for a better life in Australia. Today the company posts revenues in excess of AU$346 million (€241 million).